Revealed in a Pollen VC blog post, Trifonov said that the dating company has seen huge revenue increases over the past two years and has seen sign-ups grow from “just a few hundred” to over 3m over the same period.
Trifonov has put this down to the dating app’s use of Pollen VC, a company that offers advanced funds by linking to the central billing systems of app stores and ad platforms.
The Pollen VC website explains that app owners can view their app store revenues through the Pollen VC dashboard, before deciding how much to translate into ad spend – the company will allocate the funds to the chosen ad network.
Trifonov said: “Working with Pollen helped smooth my cash-flow and introduce more predictability into the way I was building Feeld.
“It gave me a lot of comfort not to have to worry about money and enabled me to operate fast – now when I have an idea I can implement it immediately.”
Feeld is an app for “curious and open minded couples and singles” and aims to be a “field for you to discover your sexuality and explore it by yourself”.
It was announced in August last year that Feeld had been re-branded from its previous name of 3nder, after Tinder filed a lawsuit against the London-based company over similarities between their names.
A few months later in October 2016, Feeld revealed that it had seen strong growth on Android, registering 200,000 installs in two months.
And in 2015, Feeld – named 3nder at the time – raised $500,000 from two unnamed tech angel investors.
At the time, the company said it said would use the investment to expand its focus as a “threesome app”, to be a platform for singles and couples to “open up to their sexualities, away from social pressure.”
To find out more about Feeld and Pollen VC please click here.