Grindr Launches Telehealth Service Offering ED Medication

LGBTQ dating app Grindr is entering the telehealth space with a new service called Woodwork, which will offer users access to erectile dysfunction (ED) medication. Initially rolled out in Illinois and Pennsylvania, the service is set to expand across the U.S. later in 2025, coming in the form of its own separate network.

Grindr CEO George Arison said the move was driven by user demand and internal data showing that over a third of the app’s users already use ED medication. “Users want it, but they’re buying these products from companies that in no way speak to who they are,” Arison told Fast Company.

Woodwork connects users with clinicians through telehealth provider OpenLoop. Prescriptions are for compounded, orally dissolvable versions of tadalafil (Cialis) and sildenafil (Viagra). OpenLoop clinicians have received inclusive care training, and Grindr has developed educational resources specifically for LGBTQ users. Arison emphasized that Woodwork includes guidance often absent in mainstream services. “I don’t think most services like this would say, ‘Do not take this medication with poppers.’ We do,” he noted.

The launch of Woodwork is part of a broader strategy to expand Grindr’s functionality beyond hookups. The company has recently introduced AI features to improve messaging and expanded its “Right Now” feature to more cities. Arison said the goal is to create a more comprehensive platform for LGBTQ users, what he calls a “global gayborhood in your pocket.”

Grindr’s diversification efforts come as its business performance strengthens. In March, the company reported a 33% rise in revenue year-over-year, with its stock up 70% over the past year – outpacing many traditional dating platforms.