Dating app Heartonnect has been chosen for Facebook’s FbStart programme.
This was first announced by Techcircle, that revealed Heartonnect will be given $40,000 worth of credits, as well as help in boosting and growing the app.
Facebook explains what its programme offers: “FbStart provides year-round support from Facebook product experts, an exclusive community of global startups, and up to $80,000 in free tools and services from premier partners.”
And the programme works using two tracks: Bootstrap and Accelerate.
Bootstrap is aimed at early-stage startups and offers a selection of tools and services from Facebook and its partners, access to a community of startups and support and mentoring from the people at Facebook.
And for startups that are a little further on, Facebook offers its Accelerate track – a service that helps apps to scale and grow.
Facebook also offers further packages for those building games or social good apps.
As for Heartonnect, it is a Mumbai-based dating app that was founded by Akshay Mahale and Meet Mehta earlier this year.
The app was developed in partnership with Mumbai-based company Trigbug, and since its launch on the Google Play Store in October, it has seen an impressive 1,700 installs and 250 daily active users.
The dating app helps to connect singles worldwide, by enabling them to call the people they approve as matches – a factor the app hopes will set it apart from other dating platforms on the market.
Techcircle revealed that at the moment, Heartonnect’s main focus is growing its user base.
And co-founder Mahale also told Techcircle that Heartonnect is planning on using platforms like MailChimp and Facebook adverts to promote new features and boost marketing efforts.
The app is also said to be looking into revenue options – these include promoting brands through ringtones, introducing a chat service and asking users to pay for call minutes.
To find out more about Heartonnect and the FbStart programme please click here.