News

Hinge Is Testing A New Personal Assistant Service Called Audrey

Hinge

Relationship-focused dating app Hinge is testing a new personal assistant service to help singles run their online dating life.

Called Audrey, the personal assistant tool works using a three step process, starting with singles selecting the people they are interested in.

Once selected, Audrey will then reach out and introduce the user and if the interest is reciprocated, the personal assistant will then schedule a date.

The personal assistant feature, which has its own website, also offers users some data and feedback to keep them in the loop and help them “find that perfect match”.

And according to Business Insider, this personal assistant could cost as much as $99 a month.

Hinge Audrey

On the Audrey website, Hinge explains: “We know the back-and-forth of getting to the first date can be frustrating, if not futile.

“That’s why we’re introducing Audrey – a powerful personal assistant that allows you to spend less time on the app and more time on great dates.”

Not officially launched yet, the tool is currently in beta in New York City, and interested parties can sign up to the waiting list on the website.

This new feature comes months after Hinge’s bold re-launch, which saw the app introducing a $7 subscription fee in the hope of offering singles a more serious kind of mobile dating.

And although the company decided to give early users a freemium option in November, Hinge said connections on the new product were nine times more likely to turn into dates.

In addition to this, singles on the new Hinge were revealed to be using their sessions on the app to talk more and discover less – the app seeing a 12x increase in users chatting with their matches, rather than browsing for new singles.

Find out more about Audrey here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

Global Dating Insights is part of the Industry Insights Group. Registered in the UK. Company No: 14395769