Hinge Pulls Plug On 24-Hour Timed Matches

Hinge Timed Matches

Hinge, the dating app that connects users to matches through their Facebook friends’ friends, has just removed its 24-hour “timed matches” function.

The app first launched the feature back in November 2015, in an effort to get more pairs who match on the app to meet up in-person.

Hinge was also confident that the time limit on conversations would help to generate more conversations, saying that timed matches are “50% more likely to have conversations and exchange digits”.

However, it is likely that the app has not seen the desired results from the feature, and has therefore decided to remove it from the app.

In an email sent to its users, Hinge said: “You are busy, and 24 hours is sometimes not enough.

“At the end of the day, our job is about helping you find someone great, and timed matches didn’t do that. We want to make it right.

“So we’re turning off the clock. The 24 hour clock that is.”

The app will still enforce a 14-day limit on conversations, which it believes has helped to create more dates for its users.

To turn off the 24 hour timed matches, users simply have to update the app on their device.

Last month, Hinge introduced Story Cards, a feature that helps users initiate conversation, by letting them answer yes or no to “life experience” questions.

The app’s CEO, Justin McLeod revealed that during beta testing, Story Cards generated a 20% increase in two-way messages between users, as well as more phone numbers exchanged.

Find out more about Hinge here.