Indian Mothers More Accepting of Online Dating, Says TrulyMadly Survey

A new survey from TrulyMadly has uncovered that Indian mothers are becoming more comfortable with their children falling in love through dating apps.

In the countries that are traditionally more conservative, family members are used to playing a role in setting up relationships for their children. They also tend to be more sceptical about online dating platforms and the people who use them.

TrulyMadly, which currently has more than 9.5 million members, found that more than half of Indian mothers are comfortable with their children marrying a partner they met on a dating app. It surveyed 5,000 young singles across the country.

Co-founder and CEO Snehil Khanor said in a statement: “I believe a lot of this evolution has come from the persistent efforts in our society to champion women’s rights, reduce gender discrimination, and sensitise against gender stereotyping. 

“Also, the consumption of far more liberated content through films and social media has helped mothers prioritise compatibility and trust when it comes to supporting their children in finding a life partner.”

Comparatively, 20% of respondents said their mothers are completely unaware of dating apps, while 7% do not like them at all.

60% also said that they still think love and marriage top their mothers priorities list, ahead of more general concerns about career and education.

TrulyMadly raised $2.1 million as part of its pre-Series A funding round in the summer. This will help the platforms expand into different markets, release new products and develop its artificial intelligence technology.

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Dominic Whitlock

Dominic is the Editor for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.

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