Instagram has introduced a new ‘Create’ mode that allows users to post updates to their Story without uploading images or videos.
This makes it possible for people to share other forms of media, such as stickers, GIFs, quizzes and polls, onto a plain background.
The update is mainly designed to help the more popular creators stay in contact with their following on days when they aren’t doing anything worth putting on their Story.
One of the main highlights is the introduction of the ‘On This Day’ option, which will show users a random post that they uploaded on the same calendar date in the past. They can choose to add this to their Story, through the ‘Create’ tab, or tap the dice icon to see another one of their posts.
Speaking to TechCrunch, an Instagram spokesperson said: “This new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share. On This Day suggests memories and lets you share them via Direct and Stories.”
Instagram already had a feature to share old posts called ‘Memories’. However, this was buried deep in the options menu saw low user uptake.
The photo-sharing app is currently testing a new standalone group messaging app for close friends to stay in contact with each other and share private Story updates.
Media agency Zenith forecasts that social media will soon overtake print media for global advertising spend, while the majority of businesses anticipate their Instagram marketing spend will increase by the end of 2019.
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