Instagram Tests New Creator Subscription Tool

Instagram is currently testing a new Subscription option for creators on the app. The option provides a new opportunity for monetisation for users who regularly share custom content and may be seen as an incentive or users posting content to its video platform instead of posting on competitor platforms. 

A subscriber icon in form of a purple crown is being trialled. This highlights subscriber views on Stories. 

It also signals users that some live streams are only accessible by subscribers. Instagram said: “With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”

Creators can charge from $0.99 to $99.99 for subscriptions which provide access to subscriber-only Lives and Stories which are exclusive broadcasts and Stories. Subscriber Badges are visible to creators next to comments or chats to help them identify their members.

Meta also announced that should the trial be a success, Instagram won’t take a cut on fan subscriptions until 2023 at the earliest. 

Read more here.