The London Sperm Bank has just released a brand new mobile app to help women “Order a Daddy”.
The app gives women the chance to browse through the UK’s largest catalogue of donors to find a perfect male match.
And the London Sperm Bank hopes the app will further its online efforts to encourage more donors in the UK, which have so far generated over 30,000 enquiries from men looking to donate.
The app works by letting women swipe through potential sperm donors, filtering their options based on their donor preferences, then adding potential matches to an in-app “wish list”.
The London Sperm Bank has assured that all the potential donors will remain anonymous, as the app uses a unique number to distinguish each person.
This means the tool only shows donor information such as their age, nationality, skin colour, profession and personality, with no photograph or name.
Once a woman chooses a donor, she can purchase the sperm in the app for a price of £950, and the sperm will be sent to her clinic of choice.
Dr. Kamal Ahuja, scientific director at the London Sperm Bank, said: “You make all the transactions online, like you do anything else these days.
“This allows a woman who wants to get a sperm donor to gain control in the privacy of her own home and to choose and decide in her own time. We think this is the first-of-its-kind in the world.”
And while the London Sperm Bank acknowledged that in creating an app of this kind, some might think it could trivialise the treatment, the organisation said: “Ordering sperm from an online catalogue or an app does not trivialise treatment, and every step meets the requirements of the HFEA (Human Fertilisation and Embryology Authority).”
The group added: “Patients are reassured by such compliance, and especially by the traceability of each UK-based donor (again, in accordance with HFEA regulation).
“But they also appreciate the immediacy and freedom to choose at their leisure, using a model they are familiar with. So far, the London Sperm Bank has been the first to use this model, but it surely will not be the last.
“Donor recruitment according to the old model of advertising is unlikely to succeed, but by embracing new technologies we have shown that it can thrive and prosper.”
To find out more about the app please click here.