Luxy Raises Climate Change Awareness With Billion Step Challenge

Luxy will launch its new Billion Step Challenge on 3rd March to encourage its users to tackle climate change by walking whenever possible.

The ‘Millionaire Dating Site’ has challenged daters to walk as much as possible. An in-app pedometer is going to record how many steps each member has taken, and the first city to collectively reach one billion will be crowned the winners

All daters in the top three cities will receive a free premium membership and the most prolific walkers will get health gadgets, including watches and ECG monitors.

Raffael Krause, Brand Manager at Luxy, said: “Our point is to make an impact with our members to their everyday behaviour. At the end, if most will change just a little and will remember then we already reached our goal.” 

The pedometer feature can found within the Luxy app and is linked to the default health apps pre-installed on smartphones.

Krause said that if the challenge exceeds their expectations the company would consider making it a permanent feature and support other environmental organisations. 

“In the end, this planet affects us all and if there is no change now, in a couple of years many amenities we enjoy today might not be possible anymore. This is with special regards towards the lifestyle of the wealthy,” he added. 

Luxy has attempted to tackle other important issues, particularly in the online dating industry. Last year, the app focused on preventing catfishing and scamming by introducing a new system which required users to verify their identity when signing up.

Visit the Luxy website here.

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