Match Group has reported its full year and fourth quarter financial results.
Total revenue is up 28% year-on-year to $379 million, while direct revenue grew to $364 million.
Much of this was driven by a 24% increase in the number of ‘Average Subscribers’. Tinder added a record number of Average Subscribers, up 1.5 million from Q4 2016 to over 3 million.
Match Group’s operating income came in at $128 million, an increase of 13% over the prior year quarter.
The accompanying investor presentation outlined a range of plans for the development of core products in the future.
Match Group is testing features that will provide a “deeper post-match experience” on Tinder, helping users to initiate and rekindle conversations.
Super Likeable, the AI Tinder feature that shows users four curated matches to choose between, looks set to be implemented.
The brand will also have better developed location technology. A move, the presentation suggests, is only possible because of Tinder’s scale.
OKCupid has created brand momentum and a stable base of subscriptions, while Plenty of Fish is said to have successfully rolled out a la carte features.
The group is rolling out the 50+ targeted site OurTime in a range of European markets, and is looking to grow the app ‘Pairs’ in Japan.
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