Match has launched a new feature onto its platform, introducing Expert Picks for singles. The new feature provides a user-friendly middle ground to online dating and matchmaking, introducing the element of human choice into pairing compatible singles together, in a move that integrates curated, handpicked matches by dating experts into the matching experience.
Research has shown that by adding in humans to select matches for Match members, singles who make the most of the new feature are eight times more likely to match with an Expert Pick. They were also seven times more likely to send a like to an Expert Pick.
The new feature provides a user-friendly and affordable middle ground – matchmaking-type services inside of a dating app without the enhanced cost traditionally associated with matchmakers. With Expert Picks, Match is bringing a human, personal touch back to the AI-powered world of online dating.
Dushyant Saraph, CPO at Match, said: “We created Expert Picks because we realise technology can’t solve everything when it comes to love – at least not yet. Incorporating a human touch into the matching experience on our app improves compatibility and fit. By hand selecting matches, our experts help members save time, find quality matches, and go on better dates.”
The launch of Expert Picks follows Match’s campaign to encourage users to ‘date better’.