Match Launches New AI Assistant to Make Online Dating Easier


Match has announced that it is launching a toolkit designed to help singles have a good experience when starting to find relationships this year.

Some new tools have already been released, while other new innovations are promised in the next few months.

The first tool is Lara – a virtual dating coach which uses natural language and artificial intelligence to offer advice.

Lara also guides members through the registration process of the app. Since it has launched, it has resulted in a 30% increase in Europe’s landing page visitors.

The tool is now able to act as a virtual coach and give daters advice on their personal profile, as well as suggesting potential matches to them. Lara can also understand and respond to conversations, either through speech or chat.

Match is constantly trying to improve Lara’s vocabulary so she can better understand users, and make improved recommendations by learning from interactions between Match members.

A second tool set to be introduced by Match is a music sharing feature.

Recent research (conducted on 10th to 16th of April 2017 among 2441 Match Members aged 18+) identified that 81% of singles believe that sharing the same music taste with someone is an attractive quality.

The second new feature will enable users to share and compare their favourite songs, and start a conversation on the merits of a particular piece of music.

Abbie Oguntade, Vice President of Northern Europe, Match Group, says: “Online dating has revolutionised relationships and it is the largest single way people meet in the UK today. We recognise that modern lives are complicated and making the first move isn’t easy.  These new products are designed to give singles a better experience and make it easier to find compatible, quality partners.

“We want to get back to basics, encouraging members to look beyond a profile picture and get to know the little details and personal interests which can make a lasting connection.  Our new toolkit provides a helping hand with tricky tasks like creating a profile, finding the right match and starting the first conversation.”

The development of the toolkit will continue throughout the year. It has also been reported that new location-based services are being planned.

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