Matrimony.com to Launch Dating Platform for Indian Americans
MeraLuv is a new dating platform exclusively for Indians residing in the U.S. Created by matchmaking brand Matrimony.com, Meraluv looks to address a gap in the market while helping Indian Americans to connect with compatible singles.
Matrimony.com, the parent company of MeraLuv, was founded in 1997 but has since grown to become one of the world’s largest matrimony platforms. In the financial year of 2023 the company created over 85,000 success stories, with nearly 1 million paying users.
In an interview with the Times of India, Murugavel Janakiraman, founder and CEO of Matrimony.com, highlighted that the Indian diaspora in the U.S. is growing, and that this demographic is looking to find compatible partners.
“Many individuals we spoke to are apprehensive about subscribing to matrimonial platforms due to the perceived pressure to marry hastily. This app addresses this concern by enabling the users with the opportunity to cultivate a better understanding of their potential partners before taking the relation forward”, Janakiraman told the Times of India.
Meraluv looks to foster authentic connections by only accepting users who are willing to be selfie-verified. After registering, users will be able to develop their profiles with audio notes, prompts, and other ways of enabling in-depth profiles.
Indian Americans are now invited to register for Meraluv and enjoy 3 months of subscription free. The platform will launch fully on March 7th 2024.
