New Report Looks At Power Of Push Notifications For Driving In-App Spending

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This week, Leanplum released a new Mobile Marketing Trends report that looks at how push notifications can deliver increased conversions and higher monetisation opportunities.

Leanplum is a mobile marketing platform that helps brands like Tinder and TED orchestrate multi-channel campaigns – from messaging to in-app experiences.

The data from its latest report, In-App Purchases Now: Insights to Driving Mobile Revenue, is captured from more than 56m mobile marketing activities and push notifications that include promotion-related words like sale, buy, purchase, pay and reserve.

Some of the biggest findings from the report include that promotional notifications drive 9.6 times as many users to make a purchase, compared to those who did not receive a promotional message.

It also discovered that push notifications increased in-app spend by 16%, proving an effective driving tool for in-app purchases.

The CEO and co-founder of Leanplum, Momchil Kyurkchiev, said: “The data validates that push notifications are essential to growing mobile app revenue.

“When mobile brands run multi-channel campaigns, including push notifications, email, and in-app messaging, they see even greater levels of engagement.

“This Mobile Marketing Trends report drives home the importance of adopting push to increase your brand’s bottom line.”

The research also investigated certain days and times of the day where promotional notifications results were most successful, finding that those sent during late afternoon led to nearly three times more purchases.

In addition to this, the report found that notifications sent out on Saturday also received over twice as many purchases than notifications sent out on Thursday.

Rebecca Green, Mobile Marketing Director at TouchTunes added: “Thanks to Leanplum, we’ve been able to reach mobile users across multiple channels and enhance their experience throughout the contest with dynamic promotional messaging.”

Leanplum recently conducted another report where it identified that 90% of mobile shopping carts are abandoned without completing a purchase.

Find out more about Leanplum here.