Pairs Partners with Japanese Local Government to Support Singles

Dating app Pairs is working alongside Kuwana city in Japan to create opportunities for singles to meet. The initiative looks to help address a population decline facing the region. 

Pairs, part of Eureka Co, will be providing frequent seminar events for single men and women in Kuwana city looking to marry. A concierge from the platform, a dating expert, will be there to give advice and provide tutorials on how to harness the app’s potential.

Kuwana’s local government took on a “rebound plan” after studies found the region’s population was declining. They decided to partner with Pairs to put countermeasures in place.

A statement from Kuwana city’s Mayor highlights that the population decline has been partly caused by the Covid-19 pandemic. He explains that by working with Eureka Co, the initiative will support young people who wish to date and marry.

Junya Ishibashi, CEO of Eureka Co, shares that declining birth rates and the unmarried population are one of the most important issues facing Japan. Survey research shows that the public struggle to start their search for a partner, and Pairs looks to address this challenge, he says.

This initiative will be a good example for future collaboration with other local governments across Japan, Ishibashi concludes.