Pepsi has launched a ‘Perfect Pairings’ dating campaign, dedicated to helping real people find a partner. The move is part of a promotion for the release of Pepsi Mango, its first new permanent flavour in five years.
During April, the drinks company is turning its advertising inventory on some social media platforms into real personal ads for a handful of young singles.
It’s partly inspired by the video dating fad of the 80s and will reveal the singles with fun personality introductions and their contact information. Pepsi Mango will create avenues to “ship as many pairs as possible, all to help singles find their Perfect Pairing”.
The launch of Pepsi Mango also marks the brand’s first permanent release of a Regular and Zero Sugar variety at the same time, designed to support consumers’ growing preference for sugar-free offerings.
Pepsi also embarked upon a new video promotion, set to the top 40 hit Jason Derulo hit, ‘Take You Dancing’. The advert shows a mango pop out of a fruit bowl and roll over to its perfect match.
In 2019, rival Coca-Cola also used online dating to promote its products. It produced a video showing two elderly women swiping through a dating app and using youthful slang.
The tagline was ‘You Do You’, as the two women expressed that they weren’t looking for a long-term relationship and were choosing the men based solely on their looks.
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