PlentyOfFish is reportedly struggling to attract LGBT+ users to its platform.
Other Match Group brands, however, perform well in these communities. Pink News examined some of the possible reasons for the difference.
POF is said to be less accommodating than other Match brands to gender non-binary and transgender users, providing more limited options regarding identity.
It also focuses its advertising more on heterosexual couples, perhaps to the detriment of its popularity in gay and lesbian circles.
Match.com, meanwhile, has sometimes been ranked as the best dating website for gay men. This is despite the fact that it was launched when online dating was far more segregated by sexuality.
Tinder also remains very popular when it comes to queer users signing up for online profiles.
PlentyOfFish states that despite the brand being less talked-about in the online dating world, it continues to attract a growing number of users.
Pink News criticises the app for being “stuck in the past” with respect to inclusivity, however.
“(…) the site might do well to reconsider its lack of inclusivity if it is to survive amongst the next generation”, writes the author.
As touched upon in yesterdays GDI’s Editorial, a number of brands may have to deal with controversies similar to this as gender politics and online dating collide.
Read more here.