ProPrivacy.com, an online resource supporting the consumer right to privacy, has investigated Match Group in a new report.
It surveyed 500 users across Match.com, Tinder, OKCupid, Plenty of Fish and Hinge, finding that 65% did not know about the umbrella company and 61% were concerned about the amount of data they were sharing.
The report references previous comments from IAC on data sharing across Match Group brands. IAC claims the practice improves “your chances at building significant connections with others”, but the ProPrivacy.com researchers argue this could make consumers vulnerable to hacks on services they have never used.
The researchers penned an open letter to IAC following the investigation. It raises the point that many users were alarmed to discover their data was shared across brands, suggesting that IAC could do more to make their processes clear. ProPrivacy.com says the current approach is “deeply unethical”.
Peter Zaborszky, Founder of ProPrivacy.com, said: “Companies like IAC need to adopt much more transparent policies if we are to continue using them.
“The only way to discover the links between the companies is to dive into the privacy policies or visit the holding company’s corporate site.
“It’s no surprise then, that our survey revealed nearly half (49%) of Tinder users, for example, had no idea that the parent company owned multiple online dating platforms.”
An earlier post on ProPrivacy.com describes the upcoming online age verification policy in the UK as a “full-frontal disaster”. It is set to be implemented on 15th July.
Read more here.