SNAP Interactive has just launched one-to-many live streaming video capabilities as an enhancement to its Camfrog property.
Camfrog has recently evolved to include Camfrog Live within the existing product, which gives a platform to amateur and established live video content creators.
Camfrog Live gives each content creator their own live channel, along with monetisation tools and revenue share eligibility.
Arash Vakil, SNAP’s Chief Product Officer said: “This is a very significant product launch for SNAP, allowing the Company access to a rapidly growing market linking influencers and video content creators with their audience via live streaming video.
“We see great growth potential as our revenue share incentives drive influencers to encourage their established social media fan bases to join Camfrog Live, and our existing Camfrog user base now has new content channels available to enjoy.”
SNAP also said it plans to launch live streaming video entertainment in Paltalk, via Paltalk Live, in the near future.
Alex Harrington, SNAP’s Chief Executive Officer said: “The launch of Camfrog Live is a great growth opportunity for SNAP and represents another example of how we leverage our expertise in live video and our commercial platform to create new consumer experiences and revenue sources.
“We welcome our new content creators and have begun to provide dedicated resources to help each of them build a unique brand and generate recurring revenue on the Camfrog Live platform.”
Earlier this week it was announced that the $34m merger between SNAP Interactive and live music business LiveXLive had been terminated.
In a press release sent out this week, SNAP Interactive announced the termination, saying it was “due to certain conditions of the agreement that were not fulfilled as of October 27, 2017”.
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