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Swedish Internet Usage Increasing, But Online Dating Success Stalling Says New Report

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A new report looking at internet usage in Sweden has found that, on average, people spend 23.6 hours a week online, up from 21.4 hours last year.

This transpires to around nine hours a week on mobile, up one hour from last year.

Weekly internet usage amongst 16-25-year-olds is substantially higher, however, rates hitting an average of 40 hours a week.

And interestingly, 78% of people use their mobiles for internet, with 65% doing so every day.

Social media use was also reported to have stabilised at 75%, with half of Swedes found to be using social media on their mobile every day.

Online dating stats, however, appear to be struggling, with 18% of people aged 16-25 and 10% of those aged 26-45 having tried online dating.

And success figures also seem to be on the low side, with just 16% of Swedes getting into a romantic situation after having used online dating.

Even lower still is the number of people who have moved in with or married an online date, with just 3% seeing success in this area.

In addition to this, 42% of people failed to meet someone online and 39% of initial meetings resulted in nothing further.

IIS also reported that 620,000 Swedes are not online – around 7% of the population.

To read the full IIS report please click here and to see a further breakdown of the results please click here.

Emma Woodley

Emma is a reporter at Global Dating Insights. Originally from Surrey, she has studied Communication and Media at Bournemouth University and The University of Central Florida. She enjoys socialising with friends, exploring new places and can often be found with her nose in a book.

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