‘The Denver Dating Company’, an online dating and matchmaking service, has been sued by a user after allegations that it exaggerates its user base.
The case has been brought against the HMZ Group, who run The Denver Dating Company, claiming fraudulent incentives, contract breaches, and deceptive trading practices.
Denver Dating Co. is a member-only service that requires users to “verify that they are functioning as members of the community” through an extensive screening process. The offers members professional photography sessions and face-to-face sessions with company matchmakers.
According to the proceedings, the plaintiff, Ian Cross, was “interested in engaging in dating services to meet single women of his age”, and met with a representative.
He was reportedly told that what distinguishes The Denver Dating Company from other dating services is “the size of a database with a very large number of single women in the 25-35 age range”.
Cross paid almost $10,000 for a membership and was granted access to the website in February. However, contrary to the representative’s description, the proceedings found that there were only five active women between the ages of 18 and 35 in the database.
The proceedings claims: “[The Denver Dating Company] uses online reviews of fake or fictitious customers to give the general public a false impression of the quality and characteristics of our services.”
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