Tinder has united with Brazilian esports organisation paiN Gaming, in a mutually beneficial partnership.
The Match Group-owned dating app has agreed to sponsor its Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale teams.
The recognisable flame logo will be displayed on the players’ jerseys, while free codes for premium Tinder Gold subscriptions will be given out to paiN Gaming’s followers.
News site, Esports Insider, said: “If paiN Gaming and Tinder can activate well together in this partnership, we bet they’ll win over the hearts of their clientele.”
Other international companies including BMW and Coca-Cola have already agreed sponsorship deals with paiNGaming.
In June 2018, Tinder collaborated with another Brazilian esports company, MIBR. The campaign focused on advertising the dating app’s subscription service.
Bumble has also worked with esports companies in the past. In August 2019, they joined up with Gen.G to organise the first all-female Fortnite team.
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