Tinder has appointed Kristen Hardeman as country manager for Australia. The move continues the app’s push into APAC, after it hired marketers Hiroko Kujime and Giuliano Octavianos in Japan and Indonesia respectively.
Hardeman previously led consumer marketing for Intel Australia, working on high-profile collaborations with the Sydney Opera House and Vivid Sydney.
She also has experience with brands such as The Monkeys, Saatchi & Saatchi and JWT.
“When Tinder entered the market six years ago, it completely changed how people meet and date all over the world,” Hardeman said.
“I’ve been able to see first-hand how it has impacted social culture here in Australia and I couldn’t resist the opportunity to join such a trailblazing brand.”
Tinder CMO Jenny Campbell added: “As a brand that is at the intersection of culture and dating, we were eager to find someone who understands the mindset of the Gen Z audience and who can help us reach them in an authentic way.”
“Kristen’s background in creating unique experiences and strategically marketing to new audiences for the Australian market made her the perfect choice for the country manager role at Tinder.”
Earlier this week, competitor Bumble crossed the 2 million user mark in Australia. The milestone was reached just 25 months after it first expanded into the market.
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