Tinder has partnered with local creative agency RPM to install a special Festival Mode activation area at Hyde Park in London.
The pop-up was installed for the British Summer Time festival, which runs from 5th – 14th July and features performances from legendary artists such as Barbara Streisand, Bob Dylan and Robbie Williams.
RPM aimed to deliver an experience that was closely in line with Tinder’s brand, encouraging young adults to make the most of their single life and forge meaningful connections along the way.
The ‘Find Your Crowd’ area features a converted airstream trailer, a Tinder flame arch and a butterfly wings photo competition. Visitors can win free premium memberships and a variety of branded merchandise.
Managing Director of RPM Dom Robertson said to Prolific London: “Working with a brand as innovative as Tinder really let us play with the concept of connection, as well as capitalising on the amazing energy that the festival season can provide.
“We are certain that the dedicated Festival Mode area will not only provide an engaging way to bring the new feature to life for app users, but also provide a great space for people to be able to meet and connect while surrounded by their favourite music.”
Festival Mode was first announced in May, with 12 initial festivals planned in the UK and US. Users can add a badge to their profile to show which events they are going to and easily connect with other attendees before they get there.
The feature was expanded to include Australian festival Splendour in the Grass at the end of the month.
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