Tinder CEO Not Threatened by Bumble in India

The Economic Times has published an article comparing how Tinder and Bumble operate in the Indian market, which featured an interview with Elie Seidman.

The Tinder CEO has spent the last few weeks travelling in Asia to promote the brand in person.

In a recent appearance on Indian television, he suggested that a new relationship feature might be coming soon. It could target users who are starting to think about settling down.

However, this has been described as being in contradiction to the ‘Adulting Can Wait’ commercial, which encouraged Indian millennials to enjoy their casual social and dating life.

Seidman was asked if he felt threatened by Bumble’s recent entry into the the country. He told The Economic Times: “We’ve been incredibly successful thus far by focusing on what members want. There’s always more to do. Tinder didn’t become what it is now by looking at what competition is doing.”

“Competitors will come and go – our biggest competitors are actually the moms and friends who help you find a suitable match”.

Bumble has reportedly seen initial success in India by marketing itself as a safe dating space for women as well as a complete social network.

Tinder appeared to counteract this by launching ‘My Move’, a female-first feature. During his time in South Korea, Seidman also revealed plans to rebrand locally as a “social discovery” app.

Read more here.