Dating app Tinder partnered with sexual wellness brand That Sassy Thing to release a new guide. Called ‘TLC’ or the Tinder Love and Care guide, this resource will be available to users on the dating platform.
“The Tinder Love and Care online guide empowers daters with guidance from credible experts in India on questions women have along different points of their dating journey”, explained Aahana Dhar, Director of Communications India at Tinder.
Tinder users that click onto the guide in-app will be presented with FAQs answered by experts including OB-GYNs, psychiatrists, and sexual health educators, among others.
The dating app is releasing the guide in partnership with That Sassy Thing, a women-led brand that is looking to address the shame associated with female sex-positivity and health.
Sachee Malhotra, Founder, That Sassy Thing said, “With ‘Tinder Love & Care’ we wanted to celebrate the fun and playful side of dating while also providing women with the knowledge they need to prioritise their health and wellness as they explore new relationships”
“We are excited to have brought in experts and amplified their insights and lived experiences through Tinder to help women explore the dating world in a way that is grounded in reality and empowers them to make informed decisions”, she continued.