Tinder Lite App Coming Soon to Vietnam

Tinder is planning to release its Lite app for the first time in Vietnam over the course of the next few weeks.

The smaller version of the dating app will initially only be available on the Google Play Store, before gradually being introduced to iOS devices and rolled out in other markets across South East Asia and South America.

Tinder Lite is approximately 25 times smaller than the main product, achieved by dropping some of the larger features such as the News Feed. It still maintains the core functionality of swiping and matching.

Users can’t upgrade to a premium membership inside the Lite app to begin with, but there are plans to introduce this capability in the near future. They can, however, use the same account on both the original and smaller version.

The new app is part of Match Group’s plans to expand its reach in Asia. It will be more accessible to singles who have older smartphones, slower internet connections and limited data plans. 

Following the group’s Q1 conference call, CEO Mady Ginsberg said:  “We are excited about the Tinder Lite app that will be coming soon. It’s a big step forward addressing the needs of consumers there. 

“Tinder Lite will be a smaller app to download. It will take less space on your phone, making Tinder more effective, even in the more remote areas or regions.”

The dating umbrella is hoping that 25% of its total revenue will come from Asia by 2023.

Tinder unveiled a marketing campaign in South East Asia earlier this week. The adverts encourage young adults to ‘Find a Match’, for both romantic and platonic relationships. 

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