Tinder South East Asia has launched a new well-being initiative in partnership with Intellect, Asia’s fastest growing mental health app. The campaign will provide free mental health resources to users in South East Asia.
From the 27th October to 15th November, Tinder users in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam can access a 6 month pass with Intellect. This will provide self-guided mental health programmes and a live coaching session led by behavioural health coaches, Tinder shared.
The campaign comes after mentions of “mental health” in Tinder bios rose by 320% in the Philippines and 165% in Singapore in the post-pandemic period. The dating app also recognised a rise in mentions of “self-love” in bios around the region as well.
“As our members adjust to a new normal, we recognise that taking care of one’s emotional well-being is of foremost importance. Our members are being more vulnerable in their Tinder bios and self love is an important first step in making new connections”, said Gaurav Girotra, General Manager – Tinder & Match Group Southeast Asia.
“Working with Intellect, we hope to bring to our members in Southeast Asia an accessible way for them to check in on themselves”, Girotra continued.
“We see a surging need for mental health support globally and across different demographics, especially among Gen Z”, said Theodoric Chew, CEO and Co-founder of Intellect.
“We’re very excited about our partnership with Tinder to comprehensively push mental wellbeing support to Gen Z users across Southeast Asia, where millions more will now have access to relatable support in their daily lives”, Chew added.
Intellect is the largest mental health tech company in Asia, with over 2.5 million users.