Tinder has launched a new advertising campaign, designed to list the ‘green flags’ that singles should be on the lookout for. Tinder’s new campaign highlights its safety features that aim to make the user experience as positive as possible.
The campaign is split across three fifteen second videos, each focusing on a different Tinder safety feature: Tinder Block, Tinder Verification, and Tinder Video Chat.
‘Green Flags Only,’ by CPB London and director India Harris, heroes the practical features that singletons can use to ensure that they are always in control when using the app such as ‘Photo Verification,’ which ensures members are genuine; ‘Block Contacts,’ to avoid the dread of seeing an ex; and ‘Video Chat,’ which facilitates a pre-IRL date.
It’s a colourful, high-energy campaign targeted at gen Z users with bold graphics, a popular social media-style voiceover and a catchy upbeat soundtrack.
The project will run for a month in the UK, Germany, France and Spain, and will be amplified on TikTok, Snap, Instagram, YouTube and Pinterest.