Tinder has announced the launch of a new feature which allows singles to invite friends & family to recommend potential matches. Whether they have a Tinder profile or not, friends & family can now assist in the dating journey.
Called ‘Tinder Matchmaker’, the new feature originated from a popular behaviour: the dating debrief. Over 75% of surveyed singles said they discuss their dating life with friends multiple times a month, according to a survey by Tinder.
The new matchmaking feature turns the debrief into a team sport. Users can share their unique link with up to 15 friends in a 24 hour period. During this period, these friends & family can view and recommend profiles, but are unable to send messages.
After the 24 hours are up, the Tinder user will have the opportunity to view all the profiles their friend’s recommended, making the ultimate decision whether to match with them or not.
“For years, singles have asked their friends to help find their next match on Tinder, and now we’re making that so easy with Tinder Matchmaker,” says Melissa Hobley, Chief Marketing Officer at Tinder.
“Tinder Matchmaker brings your circle of trust into your dating journey and helps you see the possibilities you might be overlooking from the perspective of those closest to you”, she added.
The new feature was launched in collaboration with rapper Coi Leray, who was crowned the ‘Matchmaking Monarch of Tinder Court’ in a marketing video.
“Handing your phone over to the friend group was the original vibe check. Obviously you want your friends to like whoever you’re crushing on, and Tinder Matchmaker is a fun way to get the bestie seal of approval even before the match.” says Coi Leray.
Tinder Matchmaker is available now in the United States, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, United Kingdom, and Vietnam, and will be rolling out to Tinder users globally over the next few months.