Webinar With Match Group Today On How To Tackle Mobile Ad Fraud


Match Group is today taking part in another webinar, this time on mobile ad fraud.

The company’s Head of Mobile and Social Acquisition James Peng will take part in the webinar, which is all about how to stop mobile ad fraud.

Hosted by VentureBeat, the webinar will aim to advise viewers on maximising your mobile advertising with must-click messaging, teaching you “how to stay in front of your audience, ahead of your competitors, and on top of fraud.”

It will cover the following subjects:

  • Learn what works and what doesn’t in 2017’s mobile advertising arena
  • Mitigate the mobile advertising fraud risk in your own applications
  • Create the most engaging mobile advertisements for savvy app patrons
  • Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

Peng will be joined by VentureBeat’s Director of Technology Stewart Rogers, along with moderator Rachael Brownell.

It comes after yesterday’s Liftoff webinar on the best ways to market subscription apps.

The webinar takes place today, Thursday, 24th August, at 6pm GMT (2pm ET) – sign up and find out more here.