White Label Dating has released more stats on its US growth since relaunching the division earlier this year.
The Windsor-based company now has over 1,700 niche dating sites live in the territory.
By sending out tailored engagement campaigns, the US comms team has also contributed to a 37% increase in returning subscribers since May.
Last month, the Venntro-owned business saw a 10% increase in paying subscribers compared to the previous month.
This also included a 10% month-on-month growth in daily registrations and a 33% increase in casual conversions compared to July 2016.
White Label Dating now has over 55m users in seven territories.
CEO and co-founder of White Label Dating, Steve Pammenter said: “It’s very rewarding to see such positive growth in this territory – it truly does demonstrate that our re-investment in our US network is paying off.
“We’ve always had a huge response to niche dating in the US and we look forward to seeing continued future growth in this territory.”
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