Woo has launched its vaccination badge for its 10 million users. Daters can now display the badge on their profiles, letting other members know they have been vaccinated against COVID-19.
New users will be asked during the registration process if they would like to display their COVID-19 vaccination status, and existing users have the opportunity to update this in their personal section of their existing profile.
Ritesh Bhatnagar, CMO of Woo, said: “Although providing vaccination status on our app is optional, data has shown that people are more likely to date someone who has received a COVID-19 vaccination.
“An important part of returning to normal is helping people feel safe as they connect in person.”
Elsewhere in India, QuackQuack has added a feature to display vaccination statuses on profiles. It will also encourage unvaccinated users to register for their jab.
In a recent survey, 84% of members requested a feature that would allow them to have transparency about their current status, while 80% said they would refuse a date with someone who wasn’t vaccinated.
According to The Times Of India, founder and CEO Ravi Mittal explained: “We decided to introduce the highly awaited vaccination feature on our app and no wonder from the day of induction it has started affecting the selection and rejection of profiles.”
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