This is a guest article by payment provider SecurionPay.
Dating sites have completely changed how to meet new people, whether you are just searching for something fun, or a more serious connection.
And with so many different services vying for the attention of singles, it’s important you ensure your service is as easy to use as possible, from the login to the checkout. At SecurionPay, we specialise in making sure your customers have the most seamless and hassle-free checkout experience, as well as providing a service that’s just as easy for you to implement and use, and you don’t even have to be PCI compliant.
Here are some of the reasons dating providers are flocking to SecurionPay:
1. Extremely simple integration
It takes hours, not weeks or months, to add SecurionPay payments to your website, which means you can focus on providing the best experience for your users. You’ll save time and money thanks to a hassle-free and flexible API that your developers will love. Furthermore, the powerful code lets you set up any payment scenario you want.
There is also a simple drag and drop solution for those who might be less technical. All it takes is a few clicks and a single line of code to start accepting payments with SecurionPay.
2. Easy onboarding process
We’re here to help you create the best payment experience for your customers, and we do our best to make the onboarding process as easy and hassle-free as possible.
Moreover, we have very strong relationships with banks, so your own experience will be comfortable and you can be sure the payments on your site are in good hands.
3. User-friendly payment form
You can choose between a Custom Form option, a payment form embedded right in your website, or our Checkout, a simple pop-up box that appears on your page. There is no longer a need to redirect users to an external payment website. It’s a shorter and simpler process for your users, and it will boost your conversion. We also take care of the PCI burden so you don’t have to think about it.
In addition to this, the checkout is translated into 23 languages, so you can provide a truly local experience, no matter where your users are searching for love.
You can also add recurring payments to your site, so customers can start a subscription with your dating service.
SecurionPay’s team will also help you optimise the end-user experience and eliminate any errors that might occur in the payment process.
4. Increase your conversions with our simple payment form
There are only three fields needed in our payment form – the card number, expiration date and security code. Only requiring the bare minimum works especially well on dating sites because users don’t always want to share their name.
Payment forms that don’t require the cardholder’s name can have a massive impact on conversion, and internal data shows it can boost conversion rates by up to 20%.
5. Ensure the payments are safe and secure
In the dating industry, it’s essential to offer online payments that have the highest level of security, which is why SecurionPay offers highly-effective anti-fraud tools and an Adjustable Fraud Prevention Suite. The process can be fully automated or manually managed – it’s completely up to you.
Every payment is scored and checked against fraud, and you can decide if certain actions are required. When you notice a suspicious transaction, you have the possibility to add it to the blacklist. There is also an advanced set of filters and multi-level protection including tokenisation and a 3D Secure system.
6. Let users focus on the relationship
Our “Remember Me” option lets your customers pay with just a click, without having to remember their credit card details. The next time users want to pay, they will see the checkout form with pre-filled data, and only their CVC will be needed.
7. Improving the conversion with cross-selling
Cross-selling is one of the best methods to maximise customer lifetime value and grow the number of sales. You can offer related products or services right after completing the initial transaction, which can increase your sales by up to 30%.
You can add cross-selling capabilities to your payment platform in minutes, by simply copy and pasting one line of code.
8. Monetising customer base
With our Customer Records feature, you can make money every time another service asks for customer transaction details to verify the user. Thanks to this feature, you can get 50% off everything SecurionPay earns by processing this verification. A Customer Record is created after making an initial transaction.
9. Mobile friendly payments
Securion Pay lets your customers pay on any device they want to, with all the same capabilities outlined in this article.
10. Very responsive customer support team
Our tech team can give you additional tips to help maximise the platform’s features. You’ll get better results and the users on your website will get an improved service – it’s a win-win situation!
For more information about SecurionPay, please visit the company’s website here.