eHarmony Planning Major Global Push, Adding New Country Every Quarter


One of online dating’s biggest brands, eHarmony, has this week announced a major global push.

The Santa Monica-based company wants to launch in one new country, every quarter.

The dating business, which was founded by Dr Neil Clark Warren in 2000, is currently live in 150 countries.

This new initiative will see them build cost effective, region-specific versions of eHarmony for each new market.

Of the move, Dr Warren said: “Having completed more than 10 billion matches, eHarmony is still the only resource that uses research-based algorithms and data analysis to identify individuals who are compatible with one another.

“Our capabilities are more powerful than they have ever been. We are adding new areas as well as new verticals to our business that will harness our expertise in compatibility to improve other relationships as well. We are on the cusp of realizing the potential in the eHarmony brand, and we anticipate significant growth in 2015.”

The company said they expect this global push to increase their subscriber base by 40-50% in 2015.

In addition to this, they recently said they will begin rolling out their job matching service, Elevated Careers, in March, with a full launch planned for summer.

In 2014, eHarmony reached the highest number of subscribers in their history, and say that users are staying 45% longer on eHarmony than in previous years.

The company is also due to vacate their Santa Monica headquarters, relocating to Westwood, California.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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