Feeld Sees Popularity Spike, But Users Worry About Mainstream
Feeld, the dating app known for catering to open-minded and alternative lifestyles, has experienced a surge in popularity and revenue, sparking conversations about its evolving role in the kink and non-monogamous communities. Originally launched in 2014 as 3nder, Feeld rebranded after a legal challenge from Tinder and has since grown into a platform championing sexual exploration and inclusivity.
According to a report by The New York Times, Feeld’s revenue nearly doubled between 2022 and 2023, reaching $41.4 million, with user spending on subscriptions increasing by 107% in the same period. This growth has only continued, with Feeld gaining a constant flow of new users due to the platform’s lack of restraint on how users can identify – and the breadth of match types and kinks they are free to search for.
The app now attracts a broader user base, including individuals unfamiliar with kink culture or the nuances of ethical non-monogamy. While some users welcome the platform’s growth, others express concerns about the influx of newcomers who may lack understanding of consent and community norms. Ana Kirova, CEO of Feeld, has made it clear that “(they’re) not trying to grow at all costs)”, but the concerts are still a valid issue for the community to raise.
Feeld’s popularity stems from its commitment to inclusivity, offering features like linked profiles for polyamorous partners, multiple sexual orientation options, and a welcoming stance toward sex workers. However, some users feel that the app’s mainstream appeal has diluted its original focus – including a large portion of straight men who pretend to be into kinks as a way to get easy hookups, despite not knowing anything about the kink cultures they’re co-opting.
As Feeld continues to evolve, maintaining safety and authenticity will be crucial. The platform’s future – specifically in regard to its core user demographic of alternative relationships and kink-based connections – may depend on the site being able to keep things authentic without turning away the vast majority of the new arrivals.
