Gaydar Sees Revenue Increase After Refocusing on User Needs

Gaydar, one of the original dating platforms for gay and bisexual men, is experiencing a resurgence following strategic changes aimed at enhancing both online and offline experiences. After years of instability, the app has stabilized and hopefully entered the beginning of a new growth phase, with increased user engagement and revenue gains signaling a positive trajectory.

According to Gareth Johnson, Director of Marketing, Gaydar has doubled down on its core purpose of connecting people while broadening its scope to include events and experiences that resonate with its users – for example, the KK Homme event earlier this year, which created a safe space for gay and bisexual men to explore their sexuality in a carefully-planned setting.

As Johnson stated, the strategy was based on the fact that “people want to see other people, and that’s what we are giving them”. Although straightforward, this approach could be an ideal strategy given some recent dating industry trends, namely increased fatigue in users who feel like they’re jumping through hoops to find good matches.

This straightforward approach has led to a 25% increase in profile views and a 15% boost in revenue during the latter half of 2024, hinting at a significant increase in total active users. Given that Gaydar allows free usage without necessarily needing to pay for any premium features, this revenue likely comes from only a small portion of the total increase in users – meaning that the total user increase is likely much larger.

The app now serves users in over 30 countries, with thousands of new members reportedly joining weekly. In an effort to prevent Gaydar from feeling like “just a ‘jump on and off’ hook up site”, Gaydar is also now officially part of GaydarMedia.com and supported by Means Happy, an LGBTQ+ news platform.