Gen Z, Millennials Moving Away from Grand Gestures in Dating

A new survey by Indian dating app QuackQuack indicates that many young daters in India are moving away from grand gestures and public displays of romance in favor of more private, emotionally grounded connections.

Conducted among 8,948 active users aged 22 to 35 from metropolitan and suburban areas, the study highlights a preference for sincerity over spectacle in modern dating. QuackQuack CEO Ravi Mittal noted that young daters today are more self-aware and realistic, prioritizing emotional safety rather than chasing cinematic or reel-worthy moments.

One notable trend is “soft launching” of relationships. 36% of respondents from Tier 1 and Tier 2 cities said they now prefer subtle announcements, such as posting silhouettes or hand-holding photos, instead of overt declarations on social media. Many cited a desire to avoid unsolicited advice, judgment, or pressure from others.

Another emerging pattern is “petfishing,” where daters feature pets prominently in profiles or conversations. Approximately 35% of women aged 25 to 35 reported feeling more comfortable with matches who show affection toward animals. The app noted that conversations involving pets led to 24% longer interactions, suggesting higher emotional comfort and relatability.

The survey also found a return of “yearning” in dating. 39% of respondents from major cities including Bangalore, Delhi, Hyderabad, Mumbai, and Pune described the comeback of open emotional investment as a positive shift. Eight out of ten daters said they prefer partners who express genuine interest rather than maintaining a detached, nonchalant attitude. The trend emphasizes focusing on quality connections over quantity.

Overall, the findings point to a broader change in dating culture among Gen Z and Millennials in India, where emotional safety, realism, and sincerity are gaining priority over dramatic or performative expressions of romance.