Multitasking Meets Matchmaking as Brits Turn to ‘Choremancing’

A growing number of British singles are now integrating ordinary chores into their dating lives, the latest report from dating service Plenty of Fish reveals. In its ninth annual study of dating trends, the platform found that 42 percent of single people admitted to pairing dates with routine activities – think gym visits, dog walking, or grocery shopping – in an approach that the report dubs “choremancing.”

Rather than seeing multitasking as detracting from romance, relationship experts commenting in the report argue that combining the everyday with dating can foster more authentic connections. It repositions the date not as a polished performance, but as part of the everyday rhythm of life. The resident POF expert, Eva Gallagher, noted that trends such as choremancing reflect a shift in mindset – people are less interested in waiting for ‘perfect’ moments and more inclined to find connection where it naturally arises.

These shifting norms suggest singles today are rejecting rigid or formulaic dating rules in favour of spontaneity, clarity, and genuine expression. The insights also hint at opportunities – and challenges – for dating platforms: features that support spontaneity, authenticity, or seamless blending of daily and romantic life may become more relevant. At the same time, apps might need to reconsider how they present “ideal dates” or in-app expectations, if users increasingly prefer to meet in the midst of ordinary life rather than staged outings.