FROM THE WEB: An Insight Into Zoosk’s Marketing Philosophy

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As part of its Mobile Heroes feature, mobile app marketing platform LiftOff has interviewed Zoosk’s senior mobile marketer, Chris Nguyen.

Nguyen, who comes from a background of user support, gives some interesting insights into the dating site’s current marketing strategy and where he thinks the future of mobile is heading.

He also says that to drive installs into engaged users, Zoosk rigorously tests its creatives, to find out which ads drive the best view-to-registration rates, as well as testing which landing page drives the most profile creations.

Check out the full interview here.