In a recent article on Real Business, Agile Wings’ Jenny Gonzalez talks about why investors should be looking more closely at the dating industry.
With the industry booming, Gonzalez argues that there is potentially more value for investors with technology companies that service the dating sector.
The Agile Wings CRO says: “Because dating technology companies develop completely independently from other areas, they have the opportunity to have a fresh perspective on problem solving and R&D.
“Affiliate marketing, audience targeting, programmatic advertising and machine learning are all trends that have incubated and developed in a unique way inside the dating industry, making investment in these companies a great way to incorporate new thinking and solutions into mainstream organisations.”
In addition to this, Gonzalez also speaks about the importance of being aware of the link between the adult and online dating world, and ensuring you’ve done your homework before jumping in to bed with a company.
Check out the full article here.