It’s been over a year since Match.com launched its Love Your Imperfections campaign, and the very successful marketing effort sees no sign of being retired.
The campaign was launched last December, initially running for two weeks on London Underground tubes in the form of un-branded pictures where someone detailed one of their imperfections, and gave a number.
After the initial un-branded two week run, the ads were replaced with branded versions that included the company’s logo and the hashtag #LoveYourImperfections.
Match.com then expanded the campaign with a number of TV ads, which appeared on UK screens throughout 2015.
And at the end of last year, the campaign was honoured by winning Best Dating-Related Marketing Campaign of 2015 at the UK Dating Awards.
With its latest TV advert, Match.com has added a clever new twist on the ad and its message, which usually focuses on singles who are looking for love.
Check it out below: