MobileStrategy

Japanese mobile market grows 26.8% in 2Q13

IDC

The Japanese mobile market increased by 26.8% in the second quarter of the year, says a report by IDC.

This huge increase is mostly due to demand for the iPhone 5S/5C, but tablets also saw an increase, reaching a growth of 92% for the year.

12.3m mobile devices were sold in the second quarter of the year, meaning a year growth of 14.7%, while PC sales did not record growth.

The report also contained a forecast of the Japanese mobile device market, comprising of PCs, smartphones, tablets, mobile cards and personal routers.

This predicts the market will have a growth of 7.5% in 2013, reaching 56.1m units.

“Looking forward, in the short term, the smartphone market will surge again because NTT docomo, the largest operator in Japan, has decided to launch iPhone 5s/5c from third quarter in 2013,” said Michito Kimura, senior market analyst, PC, Mobile & Client Solutions, IDC Japan. 

Ashley Madison launched in Japan in June, having their “most successful launch ever” – with half a million members joining in three months.

IDC also reported that China’s smartphone shipments are growing by 10% on a quarterly basis.

With this growth in the mobile market, we will surely see dating apps to start taking note of the huge opportunities available in Asia.

Simon Edmunds

Simon is the former editor of Global Dating Insights. Born in Newcastle, he has an English degree from Queen Mary, London and after working for the NHS, trained as a journalist with the Press Association. Passionate about music, journalism and Newcastle United.

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