People Spent A Record-Breaking $1bn On The App Store This Christmas


It was a record breaking holiday period for app purchases on Apple this year, the Cupertino company seeing over $1.1bn spent on apps.

Over the two weeks ending January 3rd, customers spent over $1.1bn on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases.

And January 1st was the biggest day ever in App Store history, with customers spending over $144m.

The day broke the previous record, which was set six days earlier on Christmas Day.

Speaking about the milestone, Apple’s senior vice president of Worldwide Marketing, Philip Schiller, said: “The App Store had a holiday season for the record books. We are excited that our customers downloaded and enjoyed so many incredible apps for iPhone, iPad, Mac, Apple Watch and Apple TV, spending over $20 billion on the App Store last year alone.

“We’re grateful to all the developers who have created the most innovative and exciting apps in the world for our customers. We can’t wait for what’s to come in 2016.”

Since 2008, the App Store has generated almost $40bn for developers, with a massive one third of this generated in 2015 alone.

And Apple also revealed that one dating app,, was amongst the top grossing titles of 2015, joining games like Clash of Clans and Monster Strike and other subscription-based apps like Netflix and Hulu.

The company also estimated it has created over 1.9m jobs in the US alone, with almost three quarters attributable to the community of app creators, software engineers and entrepreneurs building apps for iOS.