Extramarital dating site Ashley Madison is eyeing an IPO in London this year.
The site, which launched in 2001, is looking to raise $200m from investors to go public, according to Bloomberg.
The adultery site is live in 46 countries and has 36m members – up from 22m in 2013, according to head of international relations, Christoph Kraemer.
Ashley Madison, whose tagline is “Life is short. Have an affair”, said their sales totalled $115m last year, four times as much as their 2009 total.
Kraemer told Bloomberg: “Europe is the only region where we have a real chance of doing an IPO.
“We’re no longer a niche, but it’s been difficult in North America to find the support to go public.”
The site, which is owned by parent company Avid Life Media, attempted an IPO on the Toronto Stock Exchange in 2010.
The move failed when investment bank GMP Securities pulled out of the deal at the last minute.
Founder and CEO Noel Biderman described the move as “absolutely the wrong attempt”, but the company have more hope of a successful IPO in Europe, which they described as being more liberal.