White Label Dating have hired former Google employee John Ray as their Chief Revenue Officer.
Ray’s most recent position at Google was Industry Head of Lead Generation, where he liaised with various dating sites.
He supported companies like Match.com, eHarmony and White Label Dating in driving qualified traffic and aligning traditional marketing strategies with online acquisition.
He has held various roles at Google over the past decade, and before that worked for Travelocity.com, advertising company Ogilvy & Mather and The Wall Street Journal.
Ray’s role will have an added emphasis on White Label Dating’s growth in the US, helping to grow the portfolio of services for partners.
Steve Pammenter, co-founder and COO of White Label Dating, said:
“We are delighted to welcome John to our team. As we place further commitment to growing our dating business in the USA, the expertise John brings to our board will be invaluable.”