Thinknum Publishes Tinder and Match.com Activity Data

Thinknum has published data from the past two years and detailed how many users are logged into Match.com at any point of the day.

It found that global activity peaked between 5pm and 10pm EST (or 10pm to 3am GMT), with an average of 132,000 singles being online at 6pm. In comparison, just over 60,000 are browsing the site at 4am, the hour when numbers bottom out.

This is evidence that Match.com has a much larger usage in America than in the UK because of the way the data reacts to the different time zones.

Also in the past week, Thinknum provided an update on Tinder’s popularity based on Facebook login data.

The Match Group-owned dating app is now ranked 13th amongst all apps, down just one space since the start of the year, but down 11 since July 2018.

In the same time period Bumble has seen a slight increase from 95th position to 89th.

Match Group CEO Mandy Ginsberg revealed 75% of users have chosen to not verify their accounts through Facebook after the option for SMS authentication was introduced, which is likely the reason for the slow decline.

When Tinder released its ‘Year in Swipe’ data for 2018 it was found that the most popular for singles to log into the app was between 6pm and 10pm local time.

Read more here.