A Tinder-authorized survey has given some more insight into the Indian dating landscape.
1,500 single users aged between 18 and 34 were asked questions about what they look for in a partner, the logistics of a first date and which dating behaviours they have shown.
86% of men responded saying a potential match’s profile picture was likely to turn them on/off, more than any other category. On the hand, education was the highest group for women, with 87% acknowledging it as an important factor.
In modern India, stereotypical gender norms are on the way out as approximately half of the participants said it didn’t matter who organised the first or second date.
Furthermore, the “three-day rule” is no longer recognised. 71% message the same day as a successful first date, 16% do it the next and only 2% wait two or three days.
Many of the contributors didn’t admit to engaging in toxic dating behaviours – such as ghosting or benching – but more believe it has happened to them. 36% confessed to ghosting a match, while 50% claim to have been a victim.
Several other online dating platforms have started introducing anti-ghosting features, although journalists from Vice and The Guardian believe they are nothing more than simple marketing gimmicks.
In a recent interview with Indian television, Tinder CEO Elie Seidman teased a potential new relationship-focused feature for the dating app.
Read more here.