App Store affiliate commissions are being reduced from 7% to 2.5% at the start of May.
The news was announced in an email to members of the App Store affiliate program, and applies to all commissions for apps and in-app content.
Apple said that commissions on all other types of content, such as music, movies, books and TV, will remain at the current 7% commission rate in all markets.
The Affiliate Program enables partners to earn commissions by linking to App Store content using referral links and receiving a cut if someone purchases the content.
As Apple says, members of the affiliate program can place affiliate links to songs, albums, artists, apps and more on their website, app or emails.
But now this cut has been reduced to 2.5%, a change that will come into effect on 1st May 2017.
The email reads: “Starting on May 1st 2017, commissions for all app and in-app content will be reduced from 7% to 2.5% globally. All other content types (music, movies, books, and TV) will remain at the current 7% commission rate in all markets. We will also continue to pay affiliate commissions on Apple Music memberships so there are many ways to earn commissions with the program.”
The move to a 2.5% commission for app and in-app content sees the rest of the world mirror the commission rates previously available in Japan.
Read more about it here.